Primary Strategy

• The Company’s primary strategy is to leverage the existing celebrity of Luther Campbell and the brand that he has established over a 20+ year career as an entertainer. The Luke name is synonymous with outrageous content, designed to push limits and blatantly portray the most basic elements of human sexual behavior. This raw portrayal of sex has established Luke as an honest broker of adult content, earning him the respect and friendship of many high profile celebrities. These celebrities – frequenting Luke clubs and confessing to viewing Luke films and videos, are expected to further enhance the Company’s profile.
• The Company’s strategy is to integrate the existing Luke brand, Luther Campbell’s position as industry icon and new talent mentor, and his creative talents with strong content and professional business management to create a profitable content creation and entertainment company.

Goals and Objectives

• Successful launch and entry into marketplace and obtain 15-25% market share within 2 years, and sustain incremental market share growth year after year. The next few slides summarize each department/division’s goals and objectives.

Products/ Experiences

• The following diagram illustrates the array of products and experiences to be initiated and delivered by Luke Enterprises.

Opportunities

• Using Hugh Hefner as his role model, Luther Campbell is poised to construct the urban equivalent to the Playboy empire, combining content and delivery systems to build a dedicated consumer base and generate substantial revenues. The Luke brand is the only concession in the urban market that has the reputation and authority to successfully introduce sexually charged material to the 25-45 year old demographic. By combining traditional and online delivery systems, content that includes softcore, hardcore and music, and incorporating additional pillars, such as magazines and nightclubs, Luke Enterprises is at once comprehensive and synergetic in its business approach. The potential for significant revenue is driven by the merging of sex, music, celebrity, reputation, and high quality, genuine product. The old adage “sex sells” is magnified by the prospect of Luke Campbell acting as chief salesman.

Competition

• The major companies that compete in the market are: Hustler, Playboy, Evil Angel, Exquisite and West Coast Productions.
• All of our competitors specialize in one aspect of movie production. We have experience in the music industry, video and movie production, and mass marketing. We are a diversified company and we believe that there will be no down period for us. We are not seasonal based, our services are offered throughout the year. With our diversity, we will be able to saturate the industry.
• We have a competitive advantage, however, for several reasons; Luther Campbell is an internationally recognized celebrity in both music and adult entertainment industry and because our equipment is more aligned with the video production industry trends.

Financial Plan

• High-level financial plan that defines financial model, pricing assumptions, and reviews yearly expected sales and profits for the next three years.
• Use several slides to cover this material appropriately.

Resource Requirements

• Technology requirements
• Personnel requirements
• Resource requirements
• Financial, distribution, promotion, etc.
• External requirements Products/services/technology required to be purchased outside company

Risks & Rewards

• As in any business venture risk is involved. It is our position that the market is so large and the ability to succeed so great, that only our lack of execution will inhibit our success.
• Our management team is poised to execute, through their collective brand, strategic and business experience, and overall familiarity with all aspects of the model.
• The rewards are exciting and “Lukrative.” All divisions of Luke Enterprises, offer tremendous opportunity for financial success. Proper execution and integration of the sales and marketing will ultimately determine overall success; moreover, making Luke Enterprises the premier urban adult content company in the United States.

Key Issues

• Near term - Isolate key decisions and issues that need immediate or near-term resolution
• Long term - Isolate issues needing long-term resolution and state consequences of decision postponement
• If you are seeking funding, state specifics